6 Reasons Marketers Should Consider Professional Voice Talent
Posted by Voice Over on Saturday, May 2, 2009
Under: Voice Over
Those working in the realm of marketing are more than likely aware that a multimedia elements can prove valuable additions to just about any campaign. Though the audio/visual approach to marketing was honed on more traditional media such as television, the advent of the Internet has left us with even greater opportunities, including but certainly not limited to webinars, podcasts, and YouTube videos.
Any of these media or any combination thereof allow you valuable lines of communication, but you should never neglect to develop an effective, professionally done audio element to supplant visual or textual marketing. In addition to utilizing music and other contextual sonic elements, you may want to consider things like narration or a catchy slogan to accent your message.
In nearly every marketing situation, there is something to be said for hiring voice over talent to speak directly to potential customers. Below, I have list just six of the myriad of reason to hire a professional voice actor or actress for your campaign.
1. Voice overs can enhance your brand. Voice overs help to enhance your company's brand image and set your message apart from the rest. Consumers today are bombarded with advertising messages in print and online, and voice overs help to deliver your message in a unique way.
2. Voice over talent can give your company a professional image. Since your slogan needs to appeal to a large audience, you'll need a talented voice over artist who can capture exactly the right tone and message. Potential customers are the audience who can be entertained, enlightened, and persuaded with ease; all you need is the right voice over artist to help you embellish your brand.
3. Voice over artists can help your company stand apart from the competition. As advertising and marketing becomes more competitive than ever, finding unique ways to reach your target market is a great asset. Voice overs can help to differentiate your brand, company, and messages from the rest of the marketplace and position you as a strong leader in the industry.
4. Professional voice talent will render your message more powerful. While so many advertisements concentrate on flashy visuals and text, you should keep in mind that human speech has always been our basic method of commuhnication. For this reason, people listen when they hear someone speaking, particulaly someone possessed of a convincing, polished voice.
5. Hiring a voice over artist will help get your website more traffic. The customers of today are becoming more and more tuned in to newer innovations in online media, such as webinars and podcasts, so asserting your online presence through these channels is sure to bring results. Even more traditional media like television and radio can give you the opportunity to direct consumers to your website.
6. To make the most of your marketing dollar. Television spots are great, but let's face it: they're expensive. Production costs can also be restrictive when it comes to creating online video. Investing in a voice of by a professional voice actor or actress can be a cost-effective way to increase the impact of your marketing.
Any of these media or any combination thereof allow you valuable lines of communication, but you should never neglect to develop an effective, professionally done audio element to supplant visual or textual marketing. In addition to utilizing music and other contextual sonic elements, you may want to consider things like narration or a catchy slogan to accent your message.
In nearly every marketing situation, there is something to be said for hiring voice over talent to speak directly to potential customers. Below, I have list just six of the myriad of reason to hire a professional voice actor or actress for your campaign.
1. Voice overs can enhance your brand. Voice overs help to enhance your company's brand image and set your message apart from the rest. Consumers today are bombarded with advertising messages in print and online, and voice overs help to deliver your message in a unique way.
2. Voice over talent can give your company a professional image. Since your slogan needs to appeal to a large audience, you'll need a talented voice over artist who can capture exactly the right tone and message. Potential customers are the audience who can be entertained, enlightened, and persuaded with ease; all you need is the right voice over artist to help you embellish your brand.
3. Voice over artists can help your company stand apart from the competition. As advertising and marketing becomes more competitive than ever, finding unique ways to reach your target market is a great asset. Voice overs can help to differentiate your brand, company, and messages from the rest of the marketplace and position you as a strong leader in the industry.
4. Professional voice talent will render your message more powerful. While so many advertisements concentrate on flashy visuals and text, you should keep in mind that human speech has always been our basic method of commuhnication. For this reason, people listen when they hear someone speaking, particulaly someone possessed of a convincing, polished voice.
5. Hiring a voice over artist will help get your website more traffic. The customers of today are becoming more and more tuned in to newer innovations in online media, such as webinars and podcasts, so asserting your online presence through these channels is sure to bring results. Even more traditional media like television and radio can give you the opportunity to direct consumers to your website.
6. To make the most of your marketing dollar. Television spots are great, but let's face it: they're expensive. Production costs can also be restrictive when it comes to creating online video. Investing in a voice of by a professional voice actor or actress can be a cost-effective way to increase the impact of your marketing.
In : Voice Over