The success of your podcast or radio and TV commercials will largely depend on your voiceover script. Composing an effective voiceover script that gets results is unlike writing print ads for publication or online advertisements.

You shoud be "writing for the ear, not the eye", so says Peter Drew, a professional voiceover talent who has done countless voiceovers for internet and radio ads. Writing for the ear entails writing in a conversational manner. This technique requires short and concise...