With thousands of talented voice over artists available across the country, it can be challenging to find just the right match for your marketing campaign or project. Voice over talent is important for creating a distinct, unique, and compelling message for your project, and many companies turn online to find the right fit.

When piecing together a multimedia project, you shouldn't underestimate the resources that are freely available on the Internet. Online databases can, for example, allow you to find a perfect sample script at no cost to you, or can serve as valuable reference material if you are writing your own script. Many voice professional nowadays maintain personal websites containing their portfolios and samples of the voice work they have done in the past. Checking out online samples of potential hires' work is a great way to save time during the hiring process.

Though the web can definitely make your search for talent quicker and more efficient, without the appropriate strategy it can turn into a gigantic waste of time. Potential voice actors you find online, for example, may not be as reliable as they first appear, and may delay your progress by failing to submit their samples in a timely manner. These kinds of obstacles can be easily surmounted, however, with a little bit of know-how. Here are some valuable tips on hiring voice talent on the web:

1. Ask for web-based samples after initial contact. Professionals will be able to send over an .mpeg sample or direct you to samples they have available online; this can make it much easier to distinguish the professionals from the amateurs, and save you time in sending and receiving demo tapes, or setting up an audition. You can use this step as the first part of your screening process.

2. Ask that all potential candidates submit a formal resume. Professional voice talent should also have no trouble providing you with a resume that exhibits their work experience. You will also want to check in on two or more of your potential hire's references, to get an accurate and balanced picture of his or her ability.

3. Request a preferred rate. Many voice over professionals have an expected rate for each project, and you'll want to know about both hourly and per-project rates. Some professionals will request payment only after final delivery, while others will require a portion upfront with the remainder due at the end of the project.

4. Interview candidates by telephone. Barring the possibility of meeting your prospect in person, speaking to him or her on the telephone is the best way to familiarize yourself with a potential voice actor or actress. In addition to discussing the candidates' employment history and gauging their experience and professionalism, you can have him them demonstrate their abilities with a brief reading.

5. Ask if they can provide all services digitally. Some professionals have the equipment and skills to record the voice over in their home studio, convert it into a media file for review, and allow you to download it directly from the web. Find out what your options are, and plan accordingly to save on mailing fees, travel expenses, and other costs typically incurred for projects of this scope.